Which Social Media Platforms Should Your Business Utilize? – Digital Media Calendar
INR {{amount}}
  • CALL US: IND: +91 9971687251, USA: +1 9203413962
  • digitalmediacalender@gmail.com

Which Social Media Platforms Should Your Business Utilize?

  • July 08, 2023
  • Posted By : 360
  • 0comments

It is undeniable that social media has become an essential marketing tool for businesses striving to maintain relevance and visibility. Studies reveal that 88% of marketers credit social media for increasing exposure, while 77% have experienced a boost in website traffic. Failing to leverage social media to its fullest potential means missing out on significant opportunities. However, selecting the right social media platforms can be a complex task. To simplify the process, begin by focusing on the most popular and widely used platforms.

Determining the Best Social Media Platforms for Your Business

The first step in identifying the ideal social media platforms for your business is to prioritize your objectives. Do you aim to expand your reach, generate leads, or enhance brand awareness? Once you establish your priorities, you can pinpoint the platforms that provide the most effective exposure to your target audience. For instance, if your brand thrives on visual content, platforms like Instagram or TikTok might be the perfect fit. On the other hand, if your business revolves around real-time events, Twitter could be the ideal choice. For a diverse audience, a combination of platforms like YouTube and LinkedIn may yield the best results. Let’s delve into the various social media networks to explore their potential.

Narrowing Down Your Choices

The abundance of social media platforms catering to various interests, demographics, and hobbies can be overwhelming. Trying to maintain an active presence on all platforms is impractical and time-consuming. Instead, focus on platforms that align with your goals. According to the ‘Digital 2021: Global Overview’ report, Facebook, YouTube, WhatsApp, and Instagram boast the highest number of active users.

Defining Your Social Media Goals

To maximize the benefits of social media, it is essential to establish specific goals that align with your business objectives. These goals will not only guide your platform selection but also influence the content you create and the audience you target. Consider some common benefits of using social media, such as enhancing customer service, identifying new leads, expanding brand awareness, and gaining insights into your audience’s preferences and habits. By defining your goals, you can develop a successful social media strategy tailored to your business needs.

Understanding Your Audience’s Preferred Channels

The success of social media marketing lies in reaching your most receptive audience. It is crucial to choose platforms that your target audience actively engages with, rather than expecting them to adopt a platform of your choosing. Conducting audience research and creating buyer personas can help you determine which platforms your audience prefers based on factors such as gender, demographics, and interests. Gathering information through customer surveys or utilizing analytics and paid advertising tools provided by social media platforms like Facebook can offer valuable insights into your audience’s online behavior.

Examining Your Content Strategy

Different social media platforms are better suited for specific types of content. Therefore, carefully consider the type of content that resonates best with your brand, industry, and target audience. For example, Instagram thrives on visuals, making it less suitable for sharing long-form content like whitepapers. Consider your brand’s unique qualities and determine which content types align with your objectives. Whether it’s engaging through business blogs, leveraging podcasts and testimonials, utilizing user-generated content, hosting webinars and live streams, offering ebooks or whitepapers, sharing videos, or showcasing photographs, selecting the right content format is crucial.

Pair Your Goals, Audience, and Content with the Right Platform

Once you have established your social media goals, identified your target audience’s preferred platforms, and determined the most suitable content types, it’s crucial to align them with the appropriate social media platforms. To assist you in making an informed decision, here’s a breakdown of the top platforms based on audience size, their strengths, and typical user profiles:

Facebook for Business:

 With over 2.89 billion monthly active users, Facebook is currently the largest platform, with India and America leading in terms of country usage. Facebook is highly effective for lead generation, and its advertising platform offers extensive customization options to target specific audiences.

Moreover, Facebook is an excellent platform for building relationships, showcasing the human side of your business, and nurturing leads into loyal followers and customers. Various content types perform well, but the key is to provide a different perspective on your company, such as behind-the-scenes content, user-generated content, and interest-driven community groups. Video content, especially through Facebook Live, has gained significant popularity, with a 26% rise in 2020 and a projected upward trend. Keep in mind that both Facebook and Twitter are suitable for reaching a large audience, but due to high competition, your content needs to stand out.

YouTube for Business:

 As the second-most visited website after Google, YouTube boasts over 2 billion active users and is watched by 74% of American adults. It holds immense potential for reaching your target audience.

Unsurprisingly, video content is the key to success on YouTube. An interesting insight reveals that videos using the term ‘beginner’ have doubled in popularity, presenting an opportunity for you to attract views. Consider sharing tutorials or valuable information related to your business that can help those starting out or demonstrate the value of your brand or service.

Paid advertising on YouTube is also worth exploring, as viewers on this channel are highly engaged, with 70% making purchases after seeing an ad. Discover key strategies to establish and grow your YouTube channel for optimal success.

WhatsApp for Business: 

With over 2 billion active users globally, WhatsApp follows closely behind Facebook and YouTube in terms of reach. It presents a great platform to gain traction for your brand. However, it’s important to note that Facebook, the parent company of WhatsApp, has announced that ad placements will not be allowed on the platform.

Nevertheless, WhatsApp excels in customer service. Through its WhatsApp Business option, small businesses can engage in responsive conversations with customers, and the ‘Catalog’ feature enables the seamless showcasing of products and in-app browsing.

Instagram for Business:

 Boasting 1.2 billion users, with 500 million daily viewers of Instagram Stories, Instagram offers a high level of user activity to tap into. Similar to Facebook, live video has gained popularity on Instagram, particularly during the Covid-19 pandemic.

The recent Introduction of Instagram Shops has made it easier for brands to monetize the platform, allowing purchases directly within the app without redirecting users to external websites. Instagram has plans to introduce a Shopping tab, similar to the Explore tab, facilitating easy and convenient buying with a simple click.

Instagram users are increasingly focused on social causes, providing businesses with an opportunity to align with issues that matter, such as diversity or climate change. Non-profits can leverage features like donate buttons for fundraising. Consider sharing your brand’s values and causes across Instagram to grow your customer base.


At Digital Media Calendar, we understand the importance of social media in today’s business landscape. As a leading social media management company, we pride ourselves on helping businesses maximize their online presence and achieve remarkable results. With our expertise and tailored strategies, we can elevate your brand to new heights and ensure that you stand out in the ever-evolving social media landscape.

If you’re ready to take your social media presence to the next level, partner with Digital Media Calendar. With our expertise, personalized strategies, and commitment to excellence, we are the ideal social media management company to help your brand thrive. Contact us today to discover how we can elevate your online presence and drive exceptional results.


Q: Why is social media important for businesses?

A: Social media is crucial for businesses as it helps increase exposure, boost website traffic, and maintain relevance and visibility in the market.

Q: How do I determine the best social media platforms for my business?

A: Prioritize your objectives and identify platforms that align with your goals. Consider factors such as target audience, content type, and preferred channels.

Q: How can I narrow down my choices among various social media platforms?

A: Instead of trying to maintain an active presence on all platforms, focus on the ones that align with your goals. Facebook, YouTube, WhatsApp, and Instagram are popular platforms with high user engagement.

Q: What should be considered when defining social media goals for my business?

A: Establish specific goals that align with your business objectives, such as enhancing customer service, expanding brand awareness, or identifying new leads.

Q: How can I understand my target audience’s preferred social media channels?

A: Conduct audience research and create buyer personas to determine which platforms your target audience actively engages with. Use surveys, analytics, and paid advertising tools for valuable insights.

Q: How does content strategy influence platform selection for social media?

A: Different platforms are suited for specific types of content. Consider your brand’s unique qualities and select content formats that align with your objectives and resonate with your target audience.

FOR MORE BLOGS:- www.digitalmediacalendar.com/blogs/news

Leave a comment