As we move into 2023, the world of marketing is continually evolving. One of the most prominent trends that have emerged in recent years is video marketing, and it shows no signs of slowing down. With Digital Media Calendar, businesses can take advantage of the benefits of video marketing by creating customized videos in different categories. In this blog, we will discuss the top trends in video marketing that businesses should be aware of in 2023.
Interactive Videos:
Interactive videos are the future of video marketing. They allow businesses to engage with their audience on a deeper level and provide an immersive experience. Interactive videos can take many forms, such as quizzes, polls, and clickable hotspots. By incorporating these elements, businesses can improve engagement, increase time spent on their website, and ultimately drive conversions.
Personalization:
Personalization has been a buzzword in marketing for a while now, and it’s no different in video marketing. With the rise of AI technology, businesses can use data to create personalized videos for their audience. For example, a fitness brand could create personalized workout videos based on the user’s fitness level and goals. By providing personalized content, businesses can improve their audience’s experience and increase the likelihood of a conversion.
Short-Form Videos:
With the rise of social media platforms like TikTok and Instagram Reels, short-form videos have become incredibly popular. Short-form videos are typically under 60 seconds and are ideal for capturing the attention of audiences with short attention spans. Businesses can use short-form videos to showcase their products, share tips and tricks, and increase brand awareness.
Shoppable Videos:
Shoppable videos are a relatively new concept but are gaining popularity quickly. Shoppable videos allow businesses to showcase their products within the video, and users can click on the products to purchase them directly. By incorporating a call-to-action within the video, businesses can streamline the conversion process and increase sales.