Content remains a timeless strategy for attracting and converting customers. When executed effectively, content marketing proves to be a powerful and cost-efficient means of reaching your desired audience with valuable information. In 2023, content marketing is evolving in exciting ways, building upon the trends of 2022 in terms of content formats and SEO. It encompasses more than just the selection of engaging formats like long and short-form content or the rise of TikTok as an effective marketing platform. This year, we witness an increased utilization of AI by marketers to enhance productivity and combat writer’s block, especially for busy content marketers who generate copious amounts of copy.
Let’s delve into the key content marketing trends for 2023, which you should pay attention to and experiment with to boost performance. Read on to discover these trends:
The video has long been celebrated as a vital content type for brands seeking to gain traction across various channels, especially social media. As we enter 2023, more than half of marketers consider video to be the most valuable content type, with 25 percent acknowledging the effectiveness of live video in achieving social media goals (as highlighted in the 2023 Content Benchmarks Report). This trend has resulted in all social platforms giving priority to video content in their algorithms, including platforms that were traditionally text-based, such as LinkedIn. Alison Battisby, Social Media Consultant & Founder of Avocado Social, emphasizes the importance of short-form video content for mobile devices. To create compelling short-form videos, consider the following key tips:
Keep it punchy: Successful videos tend to be between 15 and 30 seconds long. Grab your audience’s attention quickly and deliver your message concisely.
Surprise twist: Engage viewers until the very end by incorporating a surprise twist, such as a reveal or transformation, leaving them wanting more.
Captivating captions: Enhance viewer engagement by adding interesting captions that tease what’s coming next or create a sense of anticipation.
Sound matters: Experiment with creating unique sounds or remixing tracks to increase the likelihood of your video going viral. Take inspiration from the strategies employed by top TikTok creators.
Stay on-trend: Browse through trending hashtags, topics, or music on various platforms to understand what resonates with your target audience and incorporate those elements into your videos.
As we move forward into 2023, the creator economy is set to experience unprecedented growth and transformation. This explosion will create intense competition among brands, all vying to attract and retain the best creators across various platforms. The driving force behind this trend is brands’ desire to bridge their content gaps and tap into the latest trends, allowing them to stay relevant in the ever-evolving digital landscape. However, brands often lack the necessary knowledge or capacity to act swiftly or in a manner that maximizes engagement and conversions. Fortunately, social media networks are increasingly making it easier for brands to find high-quality and relevant creators. For instance, Instagram recently launched a creator portfolio, enabling creators to showcase their unique stories and position themselves for brand partnerships. Additionally, YouTube has introduced a 45 percent revenue split for YouTube Shorts, aiming to monetize its new vertical video offering and attract creators to produce exceptional short-form content.
The role of artificial intelligence (AI) in content creation has been a topic of interest for several years. In 2023, AI will play an even more significant role as consumer demand for personalized experiences intensifies. New AI solutions are emerging in the market, catering to various aspects of content creation. For example, UberSuggest utilizes AI to assist with blog posts, helping you generate engaging and optimized content. Copy.ai serves as a valuable tool for creating compelling social media posts and blog articles. Chat GPT, a conversational AI model, can be seamlessly integrated with platforms like Zapier to schedule blogs or social media content and even create drawings or videos. These innovative technologies require marketers to adapt their communication styles to effectively collaborate with AI tools and generate the best possible content.
While short-form content often takes the spotlight in the fast-paced digital world, neglecting long-form content would be a missed opportunity for brands. Long-form content, such as blog articles, ebooks, or webinars, not only contributes to SEO efforts but also proves to be effective in building valuable backlinks. In fact, according to a study, posts exceeding 3,000 words receive 77 percent more backlinks. Furthermore, with the increasing popularity of platforms like TikTok and Instagram, where 40 percent of young people now search for dining options instead of using Google Maps, creating long-form videos that showcase places of interest can be an effective strategy for engaging audiences and driving traffic to your website or brand.
In the dynamic world of social media management, having a trusted partner by your side can make all the difference. That’s where Digital Media Calendar comes in. As a leading social media management company, we understand the intricacies of the ever-evolving digital landscape and employ cutting-edge strategies to help businesses thrive. With our expertise, we can assist you in implementing the key content marketing trends of 2023, ensuring that your brand stays ahead of the competition. Our dedicated team of professionals excels in creating compelling short-form videos, connecting you with top creators in the industry, leveraging the power of AI for personalized content creation, and maximizing the potential of long-form content and live videos.
At Digital Media Calendar, we prioritize your brand’s success by harnessing the power of content marketing trends and delivering exceptional social media management services. Trust us to propel your social media presence to new heights and achieve remarkable results. Contact us at https://digitalmediacalendar.com/ today to learn more about our comprehensive range of social media management solutions. Together, let’s unlock the full potential of your brand’s online presence and pave the way for success in 2023 and beyond.
How is artificial intelligence (AI) being used in content creation?
Answer: AI is being used in content creation to enhance personalization and productivity. AI tools like UberSuggest assist with generating engaging and optimized blog posts, while Copy.ai helps create compelling social media posts and blog articles. Chat GPT, a conversational AI model, can be integrated with platforms like Zapier to automate content scheduling and even create drawings or videos.
Why is long-form content still important in the digital world?
Answer: Long-form content, such as blog articles, ebooks, or webinars, contributes to SEO efforts and helps build valuable backlinks. Posts exceeding 3,000 words receive 77 percent more backlinks, and platforms like TikTok and Instagram are increasingly being used for long-form videos to engage audiences and drive website traffic.
What can a social media management company like Digital Media Calendar offer?
Answer: Digital Media Calendar is a social media management company that offers cutting-edge strategies and expertise in implementing the key content marketing trends of 2023. We specialize in creating compelling short-form videos, connecting brands with top creators, utilizing AI for personalized content creation, and maximizing the potential of long-form content and live videos.
How can Digital Media Calendar help my brand’s online presence?
Answer: Digital Media Calendar can help your brand’s online presence by leveraging content marketing trends and delivering exceptional social media management services. Our expertise can propel your social media presence to new heights and achieve remarkable results in terms of engagement, visibility, and brand awareness.
How can I get in touch with Digital Media Calendar?
Answer: To learn more about Digital Media Calendar and our comprehensive range of social media management solutions, you can contact us directly.