Effective Strategies to Stand Out on Instagram – Digital Media Calendar
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Effective Strategies to Stand Out on Instagram

  • July 14, 2023
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Instagram has evolved significantly, transitioning from a simple image-sharing platform to a powerful tool for content marketing and audience engagement. It has paved the way for brands to flourish and has given rise to countless influencers, enabling individuals to become self-made social stars. Instagram boasts unparalleled engagement rates for businesses, with brands receiving nearly 60 times more interaction per follower than on Facebook and double that figure compared to Twitter. As a result, the platform is now home to over 25 million active business profiles and two million advertisers.

If you’re aiming to promote yourself or your brand on Instagram and build a large and dedicated following, the following tips will prove invaluable.

  1. Cultivate an Appealing Aesthetic

On Instagram, aesthetics play a pivotal role. Being a visual platform, the quality and style of your images and videos are crucial.

To begin, establish a consistent brand aesthetic for your account. If you’re running a fashion brand, opt for clean and sleek imagery. For lifestyle-focused promotion, employ eye-catching and vibrant photos. The key is to align your chosen aesthetics authentically with your brand. Avoid frequent changes to filters and styles, as this can disrupt the cohesive theme that followers are drawn to.

  1. Identify Your Niche

To effectively grow your following, it’s essential to understand your target audience. Determine who your ideal followers are and how you want them to engage with your social media presence and brand.

While versatility can be valuable, tailoring your content to appeal specifically to your intended audience is crucial. For example, if you have a travel blog, focus on content that captivates fellow travelers. If fitness is your niche, cater to exercise enthusiasts with fitness videos and diet tips. Straying too far from your niche or lacking consistency can lead to unfollows. Prioritize this aspect when creating and sharing content. Moreover, maintain a professional presence on your business account and reserve personal or unrelated photos for private, non-business accounts.

  1. Craft Engaging Captions

Browsing through images without context can be frustrating for Instagram users, particularly when they encounter intriguing content and desire more information. Don’t leave your followers in the dark.

Keep your audience engaged with witty and concise captions that provide clarity about the content they’re viewing. Captions serve as a means to showcase your brand’s personality and connect with your followers. Use captions to communicate with your audience, ensuring they remain informative and descriptive while avoiding excessive length. People appreciate simple, succinct, and captivating pieces of text on social media, and your captions should reflect that spirit.

  1. Strategic Hashtag Usage

Hashtags are an effective way to increase likes, views, and shares of your posts. Instagram allows up to 30 hashtags per post, so make use of relevant ones.

While it’s not necessary to completely avoid popular hashtags like #instadaily and #instagood, it’s worth noting that ranking for these tags can be highly competitive due to the sheer number of users utilizing them. The more generic and popular a hashtag, the more challenging it becomes to stand out and engage with your desired audience.

Instead, opt for hashtags relevant to your interests and industry. You can create your own unique hashtags or put a spin on trending topics. Instagram provides hashtag suggestions when you type in or below your caption. Customize your hashtags for each post based on its subject matter, enhancing the visibility of your posts to the right Instagram users.

  1. Timing is Key

Attracting followers on Instagram goes beyond mere posting—it involves strategic timing to maximize impressions and interactions. While Instagram employs an algorithmic timeline, optimal posting times remain influential.

Analyze your Instagram insights to determine when the majority of your followers are active. Navigate to the profile tab and click on the bar chart icon to access these insights. If your followers are predominantly online in the morning, post content that brightens their day. Save networking-related posts for evening hours when users are more likely to be scrolling through their feeds.

Additionally, aim to space out your posts. Bombarding your followers with multiple simultaneous posts will not garner more attention and might overwhelm your audience, even if you have a large following. If you have multiple photos to share, utilize the slideshow feature to combine them into a single post. For Android users, save posts as drafts within Instagram so that you can publish them with the desired caption, hashtags, and edits whenever you’re ready.

  1. Leverage Instagram Stories

Instagram Stories offer an interactive platform to engage with your audience. Similar to Snapchat, you can share video and photo updates that your followers can view, allowing them to send messages and react to your content. Stories present an opportunity to showcase the personality behind your brand and promote what you stand for. Moreover, adding links to your website in Stories appears less intrusive than within individual posts or your bio. Make the most of Instagram Live, a feature that enables real-time interaction with your followers. Utilize Live sessions not just to sell your products or services but also to create engaging and entertaining content that captures viewers’ attention throughout the 24-hour availability period. Encourage audience participation by inviting questions, conducting product introductions, or hosting interviews. You can even allow viewers to join your live video, fostering split-screen conversations.

  1. Learn from Your Competitors

In the highly competitive realm of social media, studying Instagram users who specialize in similar areas of interest can yield valuable insights. Analyze their engagement metrics, observe their hashtag usage, posting frequency, and content types.

Examine their successful strategies for attracting followers and generating interactions, as well as any posts that may have fallen flat. These observations will help you optimize your own content and stay ahead of your closest competitors. Curating your posts and videos in a cohesive manner can also enhance your overall brand image.

Incorporating Digital Media Calendar: Your Premier Social Media Management Partner

When it comes to effectively managing your social media presence and implementing the strategies mentioned above, Digital Media Calendar is the ideal partner. As a leading social media management company, we possess the expertise and experience to help you achieve your goals.

At Digital Media Calendar, we pride ourselves on our ability to create captivating aesthetics tailored to your brand. With our comprehensive understanding of various niches, we can help you engage with your target audience effectively. Our team of skilled professionals will assist you in crafting engaging captions and leveraging the power of hashtags to maximize visibility. Additionally, we understand the importance of timing and can provide valuable insights on when and how frequently to post.

With Digital Media Calendar, you can elevate your social media presence and take advantage of the full potential that Instagram offers. Trust us to create compelling content, manage your Instagram Stories, analyze your competition, and optimize your overall strategy. Choose Digital Media Calendar as your social media management partner, and let us help you become the best on Instagram. Together, we will make your brand shine and stand out in the crowded digital landscape.


Q: How important is aesthetics on Instagram?

A: Aesthetics plays a crucial role on Instagram. Being a visual platform, the quality and style of your images and videos are significant in attracting and engaging followers.

Q: Why is it important to identify your niche on Instagram?

A: Identifying your niche is essential to effectively grow your following. Tailoring your content to appeal specifically to your intended audience helps you build a dedicated and engaged follower base.

Q: How should I craft engaging captions on Instagram?

A: Captions should be concise, informative, and showcase your brand’s personality. Use them to provide clarity about the content and connect with your audience on a deeper level.

Q: How can hashtags be used strategically on Instagram?

A: Hashtags can increase the visibility and engagement of your posts. It’s recommended to use relevant and niche-specific hashtags to stand out among your desired audience.

Q: Why is timing important on Instagram?

A: Strategic timing of your posts helps maximize impressions and interactions. Analyze your followers’ activity patterns to determine when they are most active and post accordingly.

Q: How can I leverage Instagram Stories to engage with my audience?

A: Instagram Stories offer an interactive platform to share video and photo updates. Use them to showcase your brand’s personality, promote your values, and encourage audience participation.

Q: How can I learn from my competitors on Instagram?

A: Studying competitors in similar areas of interest can provide valuable insights. Analyze their engagement metrics, posting strategies, and content types to optimize your own approach.

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