Creating Content That Resonates: A Guide to Enhancing Your Social Media Strategy – Digital Media Calendar
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Creating Content That Resonates: A Guide to Enhancing Your Social Media Strategy

  • August 19, 2023
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In today’s world of marketing, social media has become a powerful tool. Unlike traditional methods of connecting with customers, it offers a unique way to have conversations with the people you want to reach. This direct communication allows you to address their needs while showing them the value of your solutions. But to embark on this journey successfully, you need content that grabs their attention and encourages them to engage. For the best results, your content should be shareable – content that not only your audience consumes but also eagerly shares. This sharing expands your reach beyond your immediate circle, connecting you with new communities that you might not have reached otherwise.

So, the big question is: how can you create content that resonates with your audience and makes them want to share it? Our comprehensive guide has the answers you’re looking for. We’ll explore different types of shareable content, break down the elements that make content worth sharing, and give you examples of formats you can easily include in your strategy.

Important Traits of Highly-Shared Content:

Usefulness: Shareable content serves a purpose. People are more likely to share content that they think will help their friends and family because it’s like giving something back.

Entertainment: Laughter is a universal language. Adding humor to your content makes it interesting and relatable. If you can make people laugh, they’re more likely to share the joy with others.

Storytelling: Humans love stories. Throughout history, storytelling has been a way for us to connect. Create content that tells a compelling story, and you’ll see it spread naturally.

Express Your Values: Be clear about your values. Wishy-washy statements won’t get you far. Taking a strong stance, especially if it aligns with your values, resonates with like-minded individuals who want to share your perspective.

Visual Appeal: Pictures and videos make content more shareable. While text can go viral, visuals have even more potential. A great image or video can say a lot and lead to more sharing.

Stay Current: Following trends get you more visibility. Participating in ongoing cultural conversations will get your content seen more than outdated references or memes. Use trending topics to increase your content's shareability.

Be Original: Unique content stands out. Repurposing old material won’t grab much attention. Find new angles and create fresh content that captures interest.

Now that we’ve broken down what makes content shareable, let’s explore different content types that can get people to share.

  1. Infographics:

Infographics are visual representations of information, data, or knowledge. They present complex concepts in a visually appealing and easy-to-digest format. Infographics use a combination of images, icons, charts, and concise text to convey information efficiently.

How to Use Infographics:

Create infographics to break down intricate topics, statistics, or processes. For instance, if you’re a fitness trainer, you could design an infographic that demonstrates a workout routine with accompanying images and clear instructions. Share these infographics on your social media platforms to educate and engage your audience.

Example:

If you’re a cooking enthusiast, you can craft an infographic that showcases the step-by-step process of preparing a popular recipe. Include the ingredients, cooking times, and essential tips to make it user-friendly.

  1. How-To Guides:

How-to guides provide step-by-step instructions on how to complete a specific task. They are valuable resources that empower your audience to take action or solve a problem.

How to Use How-To Guides:

Generate how-to guides related to your industry or expertise. For instance, if you’re in the technology sector, you could create a guide on setting up a home network with detailed instructions, accompanied by screenshots. This demonstrates your knowledge and establishes your authority in the field.

Example:

If you’re a DIY craft blogger, develop a how-to guide for creating handmade greeting cards. Include materials needed, step-by-step crafting instructions, and personalization ideas.

  1. Lists/Listicles:

Lists organize information into a structured format, making it easy for readers to skim and engage with the content. Listicles are articles presented in a list format, often with a catchy title.

How to Use Lists/Listicles:

Craft lists that offer valuable insights or recommendations. For instance, if you’re a travel blogger, create a listicle titled “10 Must-Visit Destinations for Adventure Lovers.” Each destination can be accompanied by a brief description and appealing images.

Example:

As a fashion influencer, compose a listicle featuring “5 Essential Wardrobe Staples for Every Season.” Describe each staple’s versatility and share tips on how to style them.

  1. Videos:

Videos are dynamic and engaging content formats that use motion, visuals, and audio to convey information or tell a story. They capture attention and hold viewer interest.

How to Use Videos:

Produce videos that showcase behind-the-scenes glimpses, tutorials, or demonstrations. For instance, if you’re a skincare brand, create a video tutorial demonstrating a skincare routine using your products.

Example:

If you’re a fitness coach, record a short workout video highlighting various exercises. You could explain proper form and offer motivational tips throughout the video.

  1. Memes:

Memes are humorous images, GIFs, or videos paired with clever captions. They are meant to entertain and resonate with a specific audience.

How to Use Memes:

Leverage memes to inject humor and relatability into your content. If you’re a pet store owner, share a meme featuring a cute animal along with a humorous caption about pet behavior.

Example:

If you’re a marketing professional, share a meme related to common client expectations versus reality, capturing the challenges and joys of your industry.

  1. Heartwarming Stories:

Heartwarming stories evoke emotions and create a sense of connection. They can inspire and uplift your audience.

How to Use Heartwarming Stories:

Share anecdotes that highlight positive customer experiences or impactful moments related to your brand. For instance, if you run a nonprofit organization, post a heartwarming story of a beneficiary whose life was positively impacted by your efforts.

Example:

As a photography studio, share a heartwarming story of a couple who reconnected after years apart and hired your services for their long-awaited wedding.

At Digital Media Calendar, we understand how to craft shareable content. As a leading social media management company, we specialize in creating content that captures your audience's attention, amplifies your brand’s message, and encourages genuine engagement. Our skilled team is committed to making sure your content not only connects but also spreads across the digital landscape. With Digital Media Calendar, your brand’s story becomes the one everyone wants to share.

FAQ

Q1: Why is social media a powerful tool for connecting with customers in today’s marketing landscape?

A1: Social media allows direct communication with the target audience, addressing their needs and showcasing the value of solutions, unlike traditional methods. It offers a unique way to engage in conversations.

Q2: What’s the significance of shareable content in social media strategies?

A2: Shareable content expands the reach beyond immediate circles, connecting with new communities. It’s not only consumed by the audience but also eagerly shared, increasing the content’s impact.

Q3: What are the important traits that make the content highly shareable?

A3: Highly-shareable content possesses traits such as usefulness, entertainment value, storytelling, expressing values, visual appeal, staying current, and being original.

Q4: How does the trait of “usefulness” contribute to the shareability of content?

A4: Useful content is more likely to be shared because people see it as valuable information they can give back to their friends and family.

Q5: Why is storytelling an effective way to create shareable content?

A5: Humans are drawn to stories, and storytelling creates a connection. Content that tells compelling stories tends to spread naturally.

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