5 Emerging Social Media Trends in 2023 – Digital Media Calendar
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5 Emerging Social Media Trends in 2023

  • August 26, 2023
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In today’s fast-paced digital landscape, the global social media scene is showing no signs of slowing down. It’s not just about the traditional giants like Facebook and Twitter anymore. Newer platforms are gaining momentum, causing ripples among marketers and brands. TikTok, a relatively recent entrant, continues its meteoric rise, while YouTube remains a go-to destination for video enthusiasts. Instagram, in 2023, has fine-tuned its formats to prioritize video content. Moreover, social media demographics are evolving as platforms attract larger audiences and offer increased advertising potential.

According to the survey, social media user numbers are expected to surpass 3.9 billion in 2023 and are projected to reach a staggering 4.4 billion by 2025. This vast user base presents enormous opportunities for both organic and paid search advertising. But what are the key social media trends that B2C and B2B marketers should be keeping a close eye on in 2023? Our experts have identified the following five trends:

  1. TikTok Marketing: Embrace the TikTok Revolution

Whether you’re a B2C or B2B marketer, you’ve undoubtedly heard of TikTok. But the question is, are you actively using it in your marketing strategies? In 2023, ignoring TikTok could be a grave mistake.

TikTok’s popularity is undeniable. In 2022, it was the most downloaded free app, beating out YouTube and Instagram. Notably, users aren’t just downloading the app; they’re also spending money on it.

 TikTok’s algorithm is a game-changer – it doesn’t focus on follower count or account age but rather on the quality of content. This levels the playing field, allowing engaging content to go viral regardless of an account’s size. There’s also room for creativity on TikTok. Many businesses create fun and spontaneous content that resonates with audiences. With TikTok Shopping becoming more prominent in 2023, it’s clear that TikTok is more than just a passing trend; it's a potent tool to connect with a young audience efficiently and cost-effectively.

  1. The E-commerce Revolution on Social Media

One limitation for marketers on social media has been the inability of customers to make in-app purchases. Previously, users would click on a tag or photo and be redirected to a website or landing page to complete a purchase. This is now changing.

In 2023, social media platforms are rolling out features that enable in-app purchases. With this capability, it’s crucial for brands to rethink their storefronts on social media.

To make the most of social commerce in 2023, consider these strategies:

Diversify your product images and descriptions.

Engage with customers by offering recommendations, links, or discount codes.

Collaborate with influencers to promote products using shoppable tags.

Analyze your data to identify areas for improvement in the customer experience.

Experiment with various content formats and messaging to connect with your audience.

  1. Authenticity through Influencer Marketing: 

Influencer marketing has seen explosive growth over the past few years. In 2023, this sector is on the cusp of going mainstream.

Influencer marketing is a powerful tool when done right. The key is to select influencers who not only increase brand awareness but also align with your product or service. It doesn’t always require huge budgets or big-name influencers; micro-influencers with smaller followings can also make a significant impact.

To tap into influencer marketing, consider aligning with a 2023 social media calendar, which highlights trending events that you can promote alongside influencers. Authenticity and a genuine connection with your brand are essential for influencer marketing success.

  1. YouTube Advertising:

YouTube’s advertising revenue soared in recent years. In 2023, this growth continues as YouTube introduces new ways for creators to monetize their content through branded deals and Non-Fungible Tokens (NFTs).

Historically, many marketers hesitated to post content on YouTube, believing it needed to be of TV-quality. However, YouTube has automated content creation to some extent, opening up YouTube advertising to a broader range of advertisers.

In 2023, don’t let your inexperience in video content creation deter you from YouTube advertising. It remains relatively cost-effective compared to other social channels, so invest in a YouTube marketing strategy and seize the opportunity.

  1. Instagram’s Video Evolution: 

Instagram has been evolving its strategy to prioritize video-based content. This shift is in response to user preferences and competition from platforms like TikTok. With this evolution come new video formats, including longer stories and enhanced Reels with more effects. In 2023, your Instagram strategy should heavily emphasize video content.

Digital Media Calendar: Your Partner in Social Media Management

In the dynamic world of social media marketing, staying ahead of emerging trends and harnessing new opportunities is vital for success. The landscape is evolving rapidly, and the potential for brands to connect with their audience has never been greater.

At Digital Media Calendar, we understand the challenges and opportunities that these trends present. As a leading social media management company, we’re here to help you navigate this ever-changing terrain. We offer a range of services to supercharge your social media marketing in 2023, from trend analysis to content creation and influencer collaboration.


Q1: What is TikTok, and why should I consider it for my marketing strategy in 2023?

A1: TikTok is a popular short video platform that has gained immense popularity in recent years. In 2023, TikTok should be considered for marketing because it offers a unique opportunity to reach a young and engaged audience. Its algorithm values content quality over follower count, making it accessible for businesses of all sizes.

Q2: Can you explain the concept of social commerce and why it’s important in 2023?

A2: Social commerce refers to the ability to purchase products or services directly on social media platforms. It’s crucial in 2023 because it streamlines the customer’s buying journey, reducing friction and making shopping more convenient. With platforms like TikTok, Instagram, and YouTube integrating shopping features, brands can tap into this trend to boost sales.

Q3: How can influencer marketing benefit my brand in 2023?

A3: Influencer marketing can benefit your brand in several ways in 2023. It adds authenticity to your marketing efforts, helps expand your reach to a specific target audience, and can be cost-effective, even when working with micro-influencers. It’s a valuable strategy to consider as it becomes more mainstream.

Q4: Is YouTube advertising only for businesses with large budgets?

A4: No, YouTube advertising is not exclusive to businesses with large budgets. In 2023, YouTube will offer tools and automation features that make it more accessible to SMEs. Even with a smaller creative budget, you can create effective video content for YouTube ads and reach a broad audience.

Q5: How can I adapt my Instagram strategy to emphasize video content in 2023?

A5: To adapt your Instagram strategy for 2023, prioritize video content. You can use Instagram Stories, Reels, and GIFs to engage your audience. Experiment with different video formats and creative storytelling to make the most of Instagram’s evolving focus on video.

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