101 Vital SEO Statistics for 2023 – Digital Media Calendar
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101 Vital SEO Statistics for 2023

  • November 10, 2023
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Search engine algorithms may evolve, but the significance of SEO in ensuring your online business’s success remains constant. From small local businesses to global corporations, countless organizations have harnessed the power of SEO to drive growth and increase revenue. If you’re considering integrating SEO into your marketing strategy, these illuminating statistics can provide the knowledge and confidence you need to get started. Staying updated on the latest SEO trends and insights is crucial for guiding your strategy effectively.

SEO Services Statistics

In 2020, businesses invested over $79 billion in SEO services. Companies allocating over $500 per month to SEO services reported 53% higher satisfaction levels compared to those with smaller budgets. The average cost of purchasing a backlink is approximately $361. About 2% of U.S. small businesses spend over $25,000 annually on SEO services, and approximately 30% of clients would recommend their current SEO provider to a friend or colleague.

Local SEO Statistics

Local SEO is a powerful tool for businesses, as 72% of users who conducted a Google search visited a store within an 8km radius of their search location. Furthermore, 61% of mobile searchers are more likely to engage with a local business if it has a mobile-friendly website. Local searches often lead to quick results, with 18% of them resulting in a purchase within 24 hours. It’s worth noting that 46% of all Google searches are local in nature, and 28% of searches with local intent lead to a purchase. Local businesses can significantly benefit from online reviews, as 4 out of 5 consumers use search engines to gather information about local products. Surprisingly, 56% of local businesses have not claimed their Google My Business listing, missing out on a significant opportunity. “Near Me” searches increased by over 130% in 2020, underlining the importance of location-based SEO. Online reviews are crucial, with 88% of users seeking them for local businesses. Moreover, 78% of location-oriented searches lead to offline conversions. It’s noteworthy that 82% of businesses have yet to claim their Bing Business listing, indicating room for growth. Approximately 25% of all Google searches are related to local businesses or services.

SEO Marketing Statistics

SEO marketing remains a cornerstone of online success, with 93% of online experiences starting with search engines. An impressive 95% of search traffic directs users to the first page of results. However, it’s worth noting that 91% of web pages on the internet never receive any organic traffic. SEO has proven its worth, as 89% of marketers acknowledge its success. Importantly, 75% of search engine users rarely venture beyond the first page of results, and 70% of clicks are on organic listings. A substantial 55% of businesses invest in professional SEO services.

SEO Backlink Statistics

Backlinks play a crucial role in SEO, with more than 65% of web pages lacking any backlinks. Surprisingly, 43% of the top-ranking pages feature some reciprocal links, emphasizing their importance. Backlinks remain among the top three ranking factors, and long-form content attracts 77% more backlinks than shorter content. Posts enriched with videos gain more backlinks and experience a 157% increase in search traffic. It’s essential to note that 66.5% of links to sites created in the past nine years are no longer active, highlighting the need for consistent maintenance. The average cost of purchasing a backlink stands at $361.44, and the average cost of publishing a paid guest post is approximately $77.80.

Keyword Statistics

Effective keyword usage is a linchpin of SEO, as almost 94% of keywords receive 10 or fewer monthly searches. About 8% of all search queries take the form of questions, and half of all searches contain 4 or more words. The unique nature of searches is intriguing, with around 15% of Google searches being unique and having never been searched before. Remarkably, 95% of the entire keyword database receives fewer than 10 monthly searches, totaling around 3.8 billion keywords. More than 29% of keywords with 10,000 searches per month consist of 3 or more words. Users should pay attention to hidden terms, as 46% of clicks in Google Search Console go to them. Interestingly, 8% of search queries are phrased as questions, and nearly 92% of search volumes in Google Ads Keyword Planner are overestimations. However, Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is approximately accurate 45.22% of the time.

Link Building Statistics

Link building is a complex but essential facet of SEO. Link quality takes precedence, as almost 94% of link builders emphasize it over quantity. Websites with more backlinks are more likely to receive organic search traffic, and 74% of link builders create fewer than 10 links each month. The top-ranking page on Google generally has about 3.8 times more backlinks compared to other pages, highlighting their importance. Shockingly, 95% of web pages have zero backlinks, and about 66% of pages have no backlinks at all. Companies that maintain blogs receive 97% more backlinks, and long-form content attracts 77.2% more backlinks than shorter articles. Link building proves to be the most challenging tactic for 41% of marketers, with approximately 42% of SEO professionals allocating equal time to building internal and external links.

Mobile Search Statistics

Mobile devices are integral to modern search behavior, as 30% of Google searches from mobile devices include location-based intent. Furthermore, approximately 40% of mobile users will leave a business website if it takes more than three seconds to load, emphasizing the need for mobile optimization. A substantial 87% of smartphone users utilize the search function on their devices daily. In the past year, there has been a 1.3x increase in mobile searches for queries like “where to buy/find/get.” It’s worth noting that an impressive 92% of mobile phone users access the internet via their mobile devices, and about 69% of mobile device users express a higher likelihood to purchase from a website that offers easy answers to their questions. Website design plays a critical role in user experience, as 57% of users wouldn’t recommend a business with a poorly designed mobile website. Mobile searches for “where to buy” and “near me” have grown over 200%, highlighting their relevance. In the United States, nearly 63% of organic traffic on Google comes from mobile devices, and worldwide, 59% of organic search traffic originates from mobile devices. Significantly, 25% of all businesses prioritize mobile optimization as one of their top strategies. Additionally, voice search is gaining traction, as more than 30% of all mobile searches were made right before visiting a store. Users continue to rely on mobile devices when shopping, as 43% of them will do an online search from their smartphone while in a store. Surprisingly, 66% of e-commerce browsing time comes from mobile devices, yet less than 30% of sales are attributed to mobile devices. Mobile searches significantly drive in-store traffic, as 88% of customers will call or visit a store within 24 hours of searching for a mobile device.

It's no surprise that mobile search is on the rise, with 60% of all Google searches occurring on mobile devices. Furthermore, 51% of consumers trust a site that has been optimized for mobile search. The trend is clear; in 2023, mobile sales will far outweigh desktop sales, and since 2015, users have conducted more searches on mobile devices than on desktops.

Video SEO Statistics

Video content is a potent tool in SEO, as YouTube, the most-visited video search platform and the second-most visited website worldwide, records over 35 billion monthly visits. Engagement metrics, including comments, shares, likes, and views, strongly correlate with YouTube ranking positions. Posts enriched with videos generate 157% more search traffic and accrue more backlinks. Notably, 68% of first-page YouTube results are HD videos, and the average length of a first-page YouTube video is 14 minutes and 50 seconds. Video content plays a significant role in web searches, as 62% of Google searches include video content. Furthermore, 49% of marketers report faster revenue growth when incorporating video in their strategy.

Importance of SEO

The significance of SEO cannot be understated, as it can reduce customer acquisition costs by as much as 87.4% compared to traditional digital advertising. While pay-per-click (PPC) advertising has its merits, 70% of marketers consider SEO more effective at driving sales. Over time, SEO can increase monthly organic page views by as much as 11.3 times in just under two years. An astonishing 95% of web traffic is directed to the results on the first page of Google, underscoring the importance of search engine rankings. It’s important to note that 70% of users trust the information they find online, highlighting the need for accurate and reliable content. SEO has the potential to drive a 14.6% conversion rate, offering a substantial return on investment (ROI). Among all marketing channels, 49% of marketers regard organic search as having the best ROI. As businesses implement SEO strategies, 82% of those who have already adopted this approach report a positive impact on their business. Interestingly, businesses that combine SEO with PPC advertising see 25% more clicks and 27% higher profits compared to those employing a single-channel approach. SEO continues to outperform paid search advertising, as it is 5.66 times more effective. The top spot in Google search results enjoys a 34.36% click-through rate (CTR), underlining its desirability. The top three organic results in Google capture a significant 61.8% of all clicks, highlighting the importance of ranking high in search results. Pages enriched with videos are 53% more likely to appear on the first page of Google. It’s worth noting that 75% of users rarely venture beyond the first page on Google, and only 21% view more than one page in the search results. Search engines continue to play a critical role in internet usage, with Google processing over 5.5 billion searches every day, or more than 63,000 search queries each second. An average SEO campaign duration extends to 11.4 months. Website speed is also a critical factor, as bounce rates increase by 9% if a website takes 2 seconds to load and 38% if it takes 5 seconds to load. In line with this, conversion rates are three times higher for websites that load in 1 second compared to those that load in 5 seconds.

In light of these statistics, it’s evident that SEO is integral to online success, offering an array of benefits to businesses of all sizes.

The Role of Digital Media Calendar:

In navigating the dynamic landscape of SEO, partnering with a professional and experienced social media marketing management company like Digital Media Calendar can provide a substantial advantage. At Digital Media Calendar, we understand the evolving nature of SEO and tailor our strategies to leverage these trends effectively.

Our team of experts is well-versed in local SEO, backlink acquisition, keyword optimization, and mobile SEO strategies. We take a comprehensive approach, recognizing the importance of local searches in driving offline conversions and the significance of mobile optimization in catering to the growing mobile user base.

With an emphasis on quality link building, we prioritize the acquisition of high-value backlinks that can boost your website’s authority and visibility. We understand that successful SEO campaigns require a combination of tactics, including both on-page and off-page strategies.

By partnering with Digital Media Calendar, you can harness the power of SEO to drive organic traffic, increase conversions, and ultimately achieve your online business goals. Our client-focused approach and commitment to delivering results make us the ideal partner for businesses looking to succeed in the online space. Let us be your trusted SEO partner and help you navigate the intricacies of search engine optimization for sustainable growth and success.


Q1: What is SEO, and why is it important for businesses?

A1: SEO stands for Search Engine Optimization. It’s the practice of optimizing your website to rank higher on search engine results pages. It’s crucial for businesses because it helps increase their online visibility, attract more organic traffic, and ultimately drive growth and revenue.

Q2: How much do businesses invest in SEO services, and is it worth it?

A2: In 2020, businesses invested over $79 billion in SEO services. Many businesses allocate over $500 per month to SEO, and those that do report higher satisfaction levels. SEO is worth the investment because it can lead to increased organic traffic and higher conversion rates, ultimately boosting revenue.

Q3: What are some key statistics about local SEO’s impact?

A3: Local SEO is powerful for businesses, with 72% of users visiting a store within an 8km radius of their search location. 46% of Google searches are local, and 28% with local intent lead to a purchase. However, it’s surprising that 56% of local businesses have not claimed their Google My Business listing, missing out on a significant opportunity.

Q4: Why is mobile optimization important for SEO?

A4: Mobile devices are integral to search behavior, with 30% of Google searches on mobile including location-based intent. Over 63% of organic traffic on Google in the United States comes from mobile devices. Users expect quick loading times on mobile, and a slow website can result in higher bounce rates. Mobile optimization is crucial to cater to the growing mobile user base.

Q5: How does video content impact SEO?

A5: Video content is a potent tool in SEO, with YouTube being a significant platform. Posts enriched with videos generate 157% more search traffic and accrue more backlinks. Pages enriched with videos are 53% more likely to appear on the first page of Google. Video can boost engagement and drive traffic to your site.

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