10 Unexpected Benefits of Using Instagram for Business – Digital Media Calendar
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10 Unexpected Benefits of Using Instagram for Business

  • July 19, 2023
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In this era of digitalization and social media dominance, businesses are continually seeking innovative ways to connect with their target audiences and enhance brand visibility. Among the vast array of platforms available, Instagram has emerged as a standout platform with unparalleled potential for businesses to thrive. Boasting over 1 billion monthly active users and more than 500 million daily active users, Instagram’s exponential growth since its inception in 2010 has made it a captivating marketing avenue for companies worldwide. At Digital Media Calendar, we recognize the boundless opportunities that Instagram offers to businesses and pride ourselves on being a leading social media management company that can expertly guide you toward harnessing its full potential. In this blog, we delve into the top 10 benefits of Instagram for businesses and elucidate how our expertise can help you leverage these advantages to propel your brand to new heights.

  1. Purchasing Power:

The prowess of Instagram as a sales-driven platform cannot be underestimated. With an astonishing one-third of Instagram users utilizing the app for online purchases, businesses cannot afford to overlook this lucrative opportunity. As an entrepreneur, your primary goal is to boost sales and maximize returns on your investments. By tapping into Instagram’s immense user base, you can significantly enhance your chances of driving sales and achieving unparalleled success.

  1. Advanced Targeting Options:

Central to Instagram’s appeal lies its ad platform, equipped with highly advanced social media advertising targeting options. This feature enables you to focus on your specific target audience within the vast pool of active Instagram users who are already predisposed to making purchases. The robust capabilities of Instagram’s targeting system result from its association with Facebook, following the acquisition by CEO Mark Zuckerberg. With such granular targeting at your disposal, you can craft precise and personalized marketing campaigns that resonate with your ideal customers.

  1. Trackability:

Effective marketing entails constant measurement and analysis of campaign performance. Instagram’s advertising system, sharing the same Ads Manager platform as Facebook, facilitates comprehensive tracking of sales, leads, and conversions. Armed with this invaluable data, businesses can accurately gauge the ROI of their marketing efforts and allocate resources effectively. The transparency of Instagram’s analytics empowers you to make informed decisions and adapt your strategies for optimum results.

  1. Extra Features for Business Profiles:

By transforming your account into a business profile, Instagram offers an array of exclusive features to bolster your promotional efforts. Among these features are prominent call-to-action buttons, the ability to promote posts with ad dollars and access to essential account insights. This clear distinction between business and personal accounts ensures that visitors to your page recognize your brand’s professional identity and perceive it as a legitimate entity, further cementing trust and credibility.

  1. Ability To Reach Untapped Customers:

With over 1 billion active users engaging with the platform daily, Instagram offers an unparalleled opportunity to connect with untapped audiences. Ignoring Instagram’s immense user base could be detrimental to your business growth, as 50% of Instagrammers actively visit business profiles every day. Establishing a prominent presence on Instagram allows you to present your brand to potential customers effectively and bolster brand recognition.

  1. Quality Brand Building:

An Instagram account presents a unique blend of paid advertising capabilities and organic functionality, which sets it apart from other social media platforms. Unlike Facebook, which requires businesses to pay for followers through ads, Instagram permits organic follower growth. This results in a more authentic relationship between your brand and followers, fostering genuine interest and trust, particularly beneficial for newer businesses seeking to establish themselves in the market.

  1. Better Brand-Follower Relationships:

An organic platform like Instagram encourages higher engagement rates without the necessity of paid promotion. Instagram’s engagement with brands surpasses other platforms, such as Facebook, Pinterest, and Twitter, by a significant margin. The platform facilitates seamless interactions between brands and followers, allowing you to engage directly with your audience and build lasting connections. Responding to user comments and fostering transparency cultivates trust, ultimately driving customer loyalty and repeat business.

  1. Understanding Your Customer Base:

Gaining profound insights into your target market is paramount to successful marketing. Instagram offers a remarkable opportunity to learn about your customer base, delving beyond mere demographic and behavioral statistics. By analyzing user interactions, preferences, and accounts followed you gain invaluable knowledge to fine-tune your marketing content and strategy. A thorough understanding of your audience empowers you to create personalized campaigns that resonate deeply with potential customers.

  1. Visual Appeal:

Distinct from other social media platforms, Instagram’s appeal lies in its photo-centric nature. Captivating visuals hold the power to leave a lasting impact on viewers, and Instagram’s format ensures that photos and videos take center stage. Research indicates that visual content tends to outperform text-based content, underscoring the significance of Instagram’s image-driven approach. Capitalizing on this visually stimulating platform allows your brand to evoke emotions and build a deeper connection with your audience, ultimately influencing their purchasing decisions.

  1. Easy Coordination with Other Marketing Efforts:

Instagram’s seamless integration with various marketing channels offers a distinct advantage. Traffic generated from Instagram can be retargeted across multiple platforms, including Facebook, Google, and more. This versatility enhances your marketing reach and encourages existing followers to follow your brand on other platforms, providing more touchpoints and increasing the likelihood of converting leads into customers.


Embracing Instagram as a vital component of your business marketing strategy can yield manifold benefits, driving your brand towards unparalleled growth. While building a robust presence on Instagram demands effort and expertise, the rewards it offers are well worth the investment. At Digital Media Calendar, we specialize in Instagram marketing and are committed to supporting your brand’s journey to success. Our team of experts will guide you through the intricacies of Instagram, ensuring that you make the most of this dynamic platform to achieve your business objectives. Contact us today to embark on a transformative partnership that will propel your brand to new heights of success!


Why is Instagram considered a powerful platform for businesses?

Instagram has over 1 billion monthly active users and 500 million daily active users, making it a captivating marketing avenue for businesses. Its exponential growth and popularity among users make it an ideal platform for businesses to connect with their target audiences and enhance brand visibility.

What are the benefits of using Instagram for business growth?

The top 10 benefits of Instagram for business growth include its purchasing power, advanced targeting options, trackability of marketing efforts, exclusive features for business profiles, the ability to reach untapped customers, quality brand building, better brand-follower relationships, understanding your customer base, visual appeal, and easy coordination with other marketing efforts.

How can Instagram’s advanced targeting options benefit businesses?

Instagram’s ad platform offers highly advanced targeting options that allow businesses to focus on their specific target audience. This granular targeting enables businesses to create personalized marketing campaigns that resonate with their ideal customers, resulting in more effective marketing efforts.

How does Instagram’s trackability help businesses measure the success of their marketing campaigns?

Instagram’s advertising system shares the same Ads Manager platform as Facebook, enabling comprehensive tracking of sales, leads, and conversions. This data allows businesses to accurately gauge the ROI of their marketing efforts and make informed decisions to optimize their strategies.

What additional features does Instagram offer to business profiles?

By converting an Instagram account into a business profile, businesses gain access to features like call-to-action buttons, the ability to promote posts with ad dollars and insights into account performance. These exclusive features enhance a brand’s professional identity and credibility.

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